Kite our web/mobile platform has a super simple user interface, integrated trading and reporting (Q/Quant) platform, brilliant charting, intuitive search and filters, lightning fast trading, and more. So you get the stability of the most popular and reliable execution management system in TR OMS/RMS, and also probably the best desktop trading platform in Pi. Omnesys/TR has a tried and tested OMS/RMS, and hence we decided to stick with it and change only the user interface or the trading front end. We started committing capital and working on our in-house trading platforms – Pi (desktop trading application in partnership with Tradelab) from January 2014, and Kite ( being developed by Zerodha tech team) from October 2014. We knew that if we had to make a mark in this business, we had to do a lot more than just offer the same NEST platform that everyone already did. In India, 90% of the brokerages use a vendor (mostly Omnesys or FT), and only 10% (Sharekhan, ICICIdirect, etc.) have their in-house trading, order management (OMS), and risk management platform (RMS). Omnesys helped us scale the business without impacting our bottom line because of their efficient pricing model and open source architecture. We partnered with Omnesys (now Thomson Reuters(TR)) in September 2011, a vendor for trading platforms. Our first year of business was completely run on NOW, but as we started getting bigger we had to offer more, trading on multiple exchanges (BSE, MCX, etc.), introduce advance trading products (Bracket, Cover, etc.), and more. NEAT on Web or NOW is a shared trading platform of NSE, and completely free of cost to offer for the broking firm who is a member of the exchange.
Our Journey – Trading Platformsīack when we started in August 2010 we were bootstrapped, and the only way we could get the business rolling with limited capital and work at such low brokerages was because of NSE NOW. Pi is our new in-house desktop trading application built in partnership with Tradelab, a young financial technology business building some cutting edge trading products.
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